Kansas State’s football ticket sales are trending downward, in line with other schools across the country.
That’s not a major problem yet, since the stadium is still largely filled, and usually loud. The money gusher is still flowing, since premium seats are filled and the TV contracts are good.
But season tickets have dropped from 43,000 in 2017 to 37,000 this year. That will become a problem before long if the trend holds, and so K-State — like other schools — is trying to spice up the stadium environment.
It’s an uphill battle in some regard, as athletics director Gene Taylor told The Mercury in a story published Sunday. “It’s so easy to sit at home and watch multiple games in front of your 60-inch HD television,” Taylor said, “so we have to do everything we can to make sure that they want to come and experience a game in the stadium.”
What’s compelling about attending football games in person, in our opinion, is the communal experience. It’s high-fiving the person next to you, even if that’s a complete stranger, because of the bond you share in watching your team win.
The communal experience of watching your team lose, of course, is not so much fun, which is why winning is crucial in driving attendance. That’s a chicken-or-egg situation, since teams tend to perform better when there’s a big, loud crowd behind them.
K-State is picked to finish near the bottom of the Big 12 this year. That might or might not turn out to be a good forecast. There’s also cause for optimism and enthusiasm around here, with a new coaching staff bringing energy to the program.
Either way, we encourage fans to go to the games. Support the team, and support the school. Certainly you’re taking a chance that you’ll be disappointed, but there’s also a good chance that you’ll see magical moments, together with other Wildcat fans. That experience can’t be duplicated in your living room, however high-def your TV set is.
It takes a leap of faith, as most good things do. We encourage you to take it.