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Sigmon named CFO for college football playoff

By The Mercury

Reid Sigmon is leaving his post as senior associate athletic director at Kansas State to become the chief financial officer of the college football playoff and national championship game, BCS Executive Director Bill Hancock announced today.

In Sigmon’s new role, which will begin April 22, he will join Hancock and chief operating officer Michael Kelly at the group’s new headquarters in Dallas and be a senior leader on a staff that will have operational responsibility for the championship game and the new playoff.

“One cannot overestimate the impact of Reid on the growth and development of our athletics program from fiscal and organizational turmoil and a forecasted $2 million operating deficit four years ago to one now recognized nationally as a model of fiscal stability with a $59 million budget this year along with $100 million in ongoing athletic facility upgrades,” K-State AD John Currie said in a release.

At K-State, Sigmon also served as chief operating officer and directed the daily operations of the athletics department, while managing the finance, contractual and legal matters for the department. He also served as K-State athletics’ liaison with the University Counsel and the Vice-President for Administration and Finance and played a role in the department’s relationship and contracts with Nike and K-State’s multimedia rights-holder, Learfield Sports.

When Sigmon arrived in 2009, K-State faced a $2 million projected budget deficit, and Sigmon helped lead the department to a first-year surplus of $5 million, thanks to new measures promoting efficiency and cost containment, coupled with tremendous fundraising success.

In May of 2011, USA Today recognized K-State as one of just 22 athletic departments in the nation to operate in a surplus in 2009-10 and one of only five to do so while decreasing expenses from the previous year.

“Reid has provided terrific leadership for the advancement of both the athletics department and university during his time at K-State, and while sad to see him go, we are proud and excited for him to have the opportunity to help direct the new college football playoff,” President Kirk Schulz said.

Sigmon, who in his career has previously served in top financial and management positions at three Super Bowls, as well as a Final Four, also directed the athletic department’s human resources and information technology offices, ticketing and fan strategies department, equipment operations and served as the sport administrator for rowing, volleyball, tennis and football.

“Reid was a great friend of our football program,” K-State coach Bill Snyder. “He always strived to do what was in our very best interest.  Reid is a very caring, committed, responsible and hard working young man, and I am certain he will be a major success in his new position.”

The group announced in June that the new college football playoff format would begin with the 2014-15 season, and earlier this month announced that the 2015 semifinals would be played in Pasadena, Calif., and New Orleans, La., along with the preliminary rotation for the semifinals in 2016 and 2017.

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