At Kansas State University, learning business in the College of Business Administration means not only working in the classroom, but also visiting companies across the world.
Students in this semester’s International Business class got a taste of the European luxury market during their spring break faculty-led trip to the United Kingdom, France and Germany.
The nine-day trip focused on marketing-mix strategies. Taught by Swinder Janda, proIn London students visited the Coca-Cola Co.
The group then spent the day in Paris, where they visited Louis Vuitton Moet Hennesey, or LVMH, a conglomerate with 60 brands.
The last leg of the trip was Munich and a visit to BMW.