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Kansas CUA creates think tank

By The Mercury

It’s not surprising that the Kansas Credit Union Association’s Innovation Lab Think Tank team imagined using technology to better serve their members.

After all, more and more organizations are turning to technological advances to increase efficiencies, provide more conveniences and grow end-user satisfaction. 

Members of the Innovation Lab Think Tank range from Gen Y, who serve as financial counselors and marketing staff, to seasoned CEOs. The team is almost evenly divided male and female, and members represent credit unions ranging in asset size from $53 million to more than $800 million.

“In order to foster open innovation and explore the full spectrum of creativity, we assembled a diverse think tank team,” said Melissa Baptista, research and development director of the Kansas Credit Union Association. “The younger demographics’ enthusiasm is contagious, and their ability to see projects from another perspective is just as important as the experiences and insights brought to the table by our veteran credit union leaders.”

LaRae Kraemer, president of Kansas State University Federal Credit Union in Manhattan, was appointed as a member of the newly formed think tank.

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