K-State to go pink in Secret licensing deal

By The Mercury

K-State will join an elite group of universities Tuesday when a collection of Victoria’s Secret clothing bearing the Wildcat logo hits stores.

The K-State merchandise will be part of the company’s PINK Collegiate Collection. Launched in 2008, the collection is designed for college-aged women and includes sporty, lounge-y clothes such as T-shirts, sweatshirts and yoga pants.

The move is a sign that recognition of the university and its brand is growing nationwide, particularly following the recent success of its sports teams.

“The PINK Collegiate Collection is one of the hottest selling lines in women’s clothing, and we are excited to join a select number of universities as a participant,” said Tami Breymeyer, K-State’s director of licensing, in a press release.  She said her office has had a lot of requests for the line from fans.

“Our licensing agency has been working very diligently to try and use their connections to get K-State in PINK, and we were given the opportunity to be in this fall’s collection,” Breymeyer said.

K-State cheerleader Kelsey Wolf was the first in Manhattan to try on the new line of Wildcat wear.

“I think it’s awesome,” Wolf said, sporting black leggings and a V-neck shirt with “Born a Wildcat” on the front. “I want basically everything.”

Wolf said she likes that the line is comfortable and trendy.

“I think a lot of the K-State community has been waiting for this to happen, and it came at the perfect time because football season is right around the corner.”

K-State has become the seventh Big 12 Conference school to be a part of the collection joining Kansas, Oklahoma, Oklahoma State, Texas, Texas Tech and West Virginia. The K-State line will be sold in Victoria’s Secret stores across the state.

Breymeyer pointed out that the move benefits students and the university. Ten percent of the wholesale price of the items comes back to the university in royalties. K-State had a gross income of $1.6 million from licensing royalties last year, and Breymeyer said she expects that number to increase as K-State’s brand grows.

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