K-State marketing campaign finds viewers

By Jelani Yancey

A series of short Internet videos developed by Kansas State to promote the football team has proven beneficial to the university.

Sixteen videos highlighting coach Bill Snyder’s 16 goals for success were released this summer one week at a time.

It’s been a success too, as the videos have been viewed more than 220,000 times.

The two-minute videos include player interviews and highlights outling the success of Snyder’s 16 goals.

All videos are available for viewing at www.kstatesports.com.

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