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Bus aims to help network pick up younger viewers

By Bryan Richardson

A bus promoting C-SPAN spent two hours Thursday at Kansas State University trying to reach an audience typically outside of its viewership.

LaShawna Saint-Preux, C-SPAN marketing representative, said the stop was a part of a tour of Big 12 campuses, the first branded tour in the 21 years on the road for the bus.

“A lot of time when we come to schools, students say, ‘My grandfather watches C-SPAN,’” she said of the network, which is known for broadcasting Congressional sessions.

The bus is on the road about 11 months out of the year. It has TVs showing C-SPAN, touchscreen monitors to explore what C-SPAN offers and a fully functional production studio.

Saint-Preux said the bus tends to go to schools, and about 100 students have gotten on the bus at each stop.

“College age is voting age,” she said. “We want more people to be aware of C-SPAN to help them make informed decisions.”

James Larson, junior in marketing, and Blair Wilen, senior in marketing, said they don’t watch much of the network.

In fact, Wilen said he figured he watches “zero hours per year” of C-SPAN.

They said they liked the technology on the bus.

“Usually when stuff is going on around campus, I check it out,” Larson said.

On Friday, the bus is heading to Topeka. This portion of the tour is a partnership with Cox Communications.

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