Big 12 introduces new logo, branding initiatives

By The Mercury

The Big 12 Conference announced a new set of branding and identity standards — including its new logo — on Tuesday.

“Today marks an exciting day for the future of the Big 12 and its member institutions,” Big 12 Commissioner Bob Bowlsby saidn a press release issued by the conference.  “The Conference is proud to launch a new logo that integrates the league’s iconic heritage with a progressive new look.”

The new logo is the most visible part of the introduction of a complete set of identity standards that will be used throughout the Big 12 at each of its member institutions. 

A re-designed website at has also debuted, containing information on each of the league’s 10 member institutions and all of the conference’s 23 competitive sports.

Another key component is the introduction of the Big 12’s “One True Champion” microsite at  The site’s aim is to say Big 12 teams don’t win a regular-season conference title because of who is not on your schedule, but that all champions are decided in the fairest way possible — everyone plays everyone, every year, the same number of times.

Video will continue to be a strong component of the digital platforms, as Big 12 Digital produced more than 400 pieces of original content and more than 90 hours of live coverage in 2013-14. 

The Big 12 Minute will continue, showcasing the events and accomplishments of Big 12 programs, coaches and student-athletes.

The rebranding campaign also showcases new looks to the Big 12 social platforms on Facebook, Instagram and Twitter.

Another microsite — — provides information on the academic accomplishments of Big 12.

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